LinkedIn Video Size Guide: Optimize for Better Reach

If you want your videos to perform well on LinkedIn, getting the right video size is absolutely essential. As a platform built for professionals, LinkedIn offers a unique space to share meaningful content, but if your video isn’t properly sized, it might appear distorted or cropped on different devices. That could mean viewers simply scroll past without engaging.

This guide covers everything you need to know about LinkedIn video size—from the various types of videos you can publish to the ideal dimensions, formats, and technical settings. Whether you’re posting a quick update, running a live session, or sending a personalized video message, using the correct specs will help your content look polished and professional.

Let’s dive in and make sure your next LinkedIn video is perfectly optimized!

Types of LinkedIn Videos and Their Optimal Sizes

LinkedIn supports multiple video formats, each with its own recommended size and aspect ratio. Using the right LinkedIn video dimensions ensures your content displays correctly and captures viewers’ attention.

Organic Video Posts

Organic videos are shared directly into your feed without paid promotion. They’re perfect for showcasing expertise, sharing insights, or providing company updates. Your followers will see these videos organically in their feeds.

The best LinkedIn video dimensions for organic posts are 1080 x 1080 pixels (1:1 square) or 1920 x 1080 pixels (16:9 widescreen). These sizes are versatile and look great on both mobile and desktop.

Sponsored Video Ads

Sponsored video ads are paid promotions aimed at specific audiences based on industry, job title, or other professional criteria. They help increase reach for product launches, events, or brand campaigns.

Use the same dimensions as organic videos: 1080 x 1080 px or 1920 x 1080 px. Consistency in LinkedIn video size helps reinforce brand identity.

LinkedIn Live

LinkedIn Live enables real-time broadcasting for Q&As, behind-the-scenes content, or event coverage. Live videos often receive higher engagement due to their interactive nature.

The ideal LinkedIn video size for Live is 1280 x 720 pixels, which is a 16:9 aspect ratio suitable for most streaming setups.

LinkedIn Events

LinkedIn Events allow you to share video content related to webinars, conferences, or virtual meet-ups. This feature helps promote and host professional events directly on the platform.

Recommended size is 1280 x 720 pixels (16:9), ensuring your presentation appears clean and professional.

LinkedIn Video Messaging

Video messages are sent directly to connections for a more personal touch. They’re great for outreach, thank-yous, or sharing quick thoughts.

Use a vertical format with a LinkedIn video size of 1080 x 1920 pixels (9:16 aspect ratio). This maximizes screen space on mobile devices.

LinkedIn Video Size and Length Limits

In addition to dimensions, it’s important to consider video duration and file size. LinkedIn imposes certain limits to ensure smooth performance across the platform.

Organic videos can be as short as 3 seconds and as long as 10 minutes. Sponsored video ads allow up to 30 minutes. LinkedIn Live supports streams from 10 minutes to 8 hours.

The LinkedIn video size limit for organic uploads is 5GB. Sponsored videos are capped at 200MB, and video messages must be under 25MB. Adhering to these limits helps avoid upload errors and ensures better playback quality.

Best Video Format for LinkedIn

Even with perfect content, an incompatible format can cause issues. So what is the best video format for LinkedIn?

MP4 is the recommended video format for LinkedIn. It offers a good balance between quality and file size. For best results, use H.264 video encoding and AAC audio encoding. These settings help maintain audiovisual quality while keeping the file within platform limits.

Recommended LinkedIn Video Resolutions

Resolution impacts how sharp and clear your video appears. Higher resolutions generally mean better quality, but also larger files.

For LinkedIn, common resolutions include:

• 1920 x 1080 pixels for horizontal videos
• 1080 x 1920 pixels for vertical videos
• 1200 x 1200 pixels for square videos

These are all high-definition options that look professional on various devices.

Choosing the Right LinkedIn Video Aspect Ratio

Aspect ratio defines the shape of your video. Common LinkedIn video aspect ratios include:

• 16:9 for horizontal videos
• 1:1 for square videos
• 9:16 for vertical videos

Selecting the right aspect ratio ensures your video fits well on screens without awkward cropping or black bars.

LinkedIn Video Frame Rate and Bitrate

Frame rate and bitrate influence video smoothness and quality.

Aim for a frame rate between 24–60 fps. Higher frame rates (e.g., 60 fps) are ideal for action content.

Bitrate affects both quality and file size. For 1080p videos, a bitrate between 192 KBPS and 30 MBPS is recommended. This ensures good quality without excessive file size.

Using CapCut to Create and Edit LinkedIn Videos

Creating professional videos doesn’t have to be complicated. CapCut desktop video editor is a free, user-friendly tool that helps you produce high-quality videos optimized for LinkedIn.

With CapCut, you can easily trim clips, add music, apply effects, and adjust your video to meet LinkedIn video size requirements.

Key Features of CapCut for LinkedIn Videos

• Custom Thumbnails: Design eye-catching thumbnails to improve click-through rates.
• Resize Tool: Adjust your video to perfect LinkedIn video dimensions.
• Templates: Use pre-made templates for quick, consistent branding.
• Audio Library: Access built-in music and sound effects.
• Text and Captions: Add dynamic text overlays and subtitles.

How to Edit Videos with CapCut

1. Download and install CapCut. It’s free and easy to set up.
2. Import your video file into the editor.

3. Drag your video to the timeline and start editing. Trim unwanted parts, apply filters, add text, or include background music.
4. Under the Ratio settings, select the right aspect ratio and dimensions for LinkedIn.

5. When you’re done, export the video in MP4 format with recommended settings.

CapCut — Your all-in-one video & photo editing powerhouse! Experience AI auto-editing, realistic effects, a huge template library, and AI audio transformation. Easily create professional masterpieces and social media viral hits. Available on Desktop, Web, and Mobile App.

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Tips for Making Engaging LinkedIn Videos

• Prioritize Quality: Use good lighting and clear audio.
• Keep It Short: Attention spans are limited—aim for 1-3 minutes when possible.
• Add Captions: Many users watch without sound.
• Include a Call-to-Action: Encourage comments, shares, or visits to your website.
• Be Consistent: Use branding elements like logos and colors.

Conclusion

Optimizing your LinkedIn video size is crucial for maximizing reach and engagement. By following the recommended dimensions, formats, and technical settings, you can ensure your videos look professional and perform well.

With tools like CapCut, you can easily edit and resize videos to match LinkedIn’s requirements—making it simpler than ever to create compelling content.

CapCut — Your all-in-one video & photo editing powerhouse! Experience AI auto-editing, realistic effects, a huge template library, and AI audio transformation. Easily create professional masterpieces and social media viral hits. Available on Desktop, Web, and Mobile App.

Download App | Sign Up for Free

Frequently Asked Questions

What is the best video size for LinkedIn posts?
The best LinkedIn video size for posts is 1080 x 1080 px (square) or 1920 x 1080 px (widescreen). These dimensions work well for both organic and sponsored videos.

What is the LinkedIn video file size limit?
The LinkedIn video size limit is 5GB for organic videos. Sponsored videos are limited to 200MB, and video messages must be under 25MB.

What is the best video format for LinkedIn?
MP4 is the best video format for LinkedIn. Use H.264 encoding for video and AAC for audio to ensure compatibility and quality.

Some images used in this article are sourced from CapCut.