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Getting your videos to look amazing on Facebook isn’t just about what you film—it’s also about how you set it up. With so many different places to post videos—from your main feed to Stories, Reels, and ads—each one has its own requirements. If you don’t use the right size and aspect ratio, your video might get cut off, look stretched, or just not show up the way you hoped.
That’s why understanding Facebook video sizes is so important. Whether you’re a small business, a content creator, or just someone who likes sharing fun clips with friends, this guide will help make sure your videos always look clean, professional, and perfectly formatted.
What is Facebook video size and ratio?
When people talk about Facebook video size, they usually mean three things: the actual dimensions (like 1280×720), the file size (like 500MB or 4GB), and technical details like format and frame rate. Aspect ratio is different—it’s the proportion between the width and height. For example, a square video has a 1:1 ratio, while a widescreen video is usually 16:9.
Choosing the correct facebook video aspect ratio is super important. If you pick the wrong one, Facebook might automatically crop your video, and you could lose important parts of the image. Or it might add ugly black bars on the sides. Getting the ratio right means your video will display properly no matter what device someone is using.
Facebook supports several formats and aspect ratios. You can use horizontal (landscape), square, vertical, and even full-screen portrait videos. Depending on where you’re posting—like in feed, Stories, or as an ad—you’ll want to choose the best facebook video aspect ratio for that spot.
General Facebook video size and specs
Since Facebook is one of the largest social media platforms in the world, it’s essential to follow their recommended video specs. That way, your videos will look sharp, load fast, and play smoothly on phones, tablets, and computers.
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Recommended formats
The best format for Facebook video is MP4 or MOV. These are super compatible, keep good quality even when compressed, and usually have smaller file sizes. -
Max file size
Facebook allows video files up to 10GB. That’s pretty generous, but remember—bigger files take longer to upload, especially if your internet is slow. -
Resolution
The highest resolution Facebook supports is 1080p, but the recommended resolution is 1280 x 720 pixels. This is a good balance—it looks clear without making the file too heavy. -
Frame rate
You can upload videos up to 60fps, but 30fps is what most people use. It looks smooth and won’t buffer as much, even on slower connections.
Aspect ratios for Facebook videos
Your video’s aspect ratio changes how it looks on screen. Will it be wide and cinematic? Tall and full-screen? Or square and attention-grabbing? Here are the most common facebook videos aspect ratio options:
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Landscape (16:9)
This is the classic widescreen look. It’s perfect for regular posts and in-stream ads. If you want a movie-like feel, this is the way to go. -
Square (1:1)
Square videos stand out in the feed because they take up more space. They’re great for organic posts and carousel ads. -
Vertical
There are two main types of vertical videos on Facebook:- 4:5 for feed videos
- 9:16 for Stories and Reels
Vertical videos are awesome for mobile users since they fill the whole screen.
Facebook video size for posts, reels, and stories
Each type of Facebook video has its own ideal size and ratio. Whether you’re posting a regular video, a reel, or a story, using the right specs will help your content look its best.
Facebook video post size
When you upload a video directly to your timeline or page, that’s a video post. These are great for getting likes, comments, and shares.
The recommended fb post video size is 1280 x 720 pixels. The aspect ratio can range from 16:9 to 9:16, so you have some flexibility. Videos can be up to 240 minutes long, but the file size should stay under 4GB for smooth uploading.
Facebook also supports 360-degree videos. These need a resolution of 4096 x 2048 pixels with a 2:1 aspect ratio. They can be much longer—up to 241 minutes—and can have a file size as large as 26GB.
Facebook reel video size
Reels are short, fun videos that you can post on both Instagram and Facebook. They’re perfect for trends, quick tutorials, or behind-the-scenes moments.
The best facebook video aspect ratio for Reels is 9:16 with a resolution of 1080p. There’s no super strict maximum file size, but it’s best to keep your Reels between 3 and 90 seconds long. You can use a frame rate from 24fps up to 60fps.
Facebook stories video size
Stories show up at the top of the Facebook app and disappear after 24 hours. They’re casual and great for everyday updates.
For Stories, use a resolution of 1080p and an aspect ratio between 1.91:1 and 9:16. The minimum width is 500 pixels, and the max file size is 4GB. Try to keep your Story between 1 and 60 seconds.
Master Facebook video ad size
Facebook ads are a powerful way to reach new people. With billions of users, you can really narrow down who sees your ad. But to make those ads work, you need to use the right video specs for each ad type.
Facebook in-stream video ad size
These ads play before or during other videos. They should feel natural and not too disruptive.
Use an aspect ratio between 16:9 and 9:16, with at least 1080×1080 resolution. The video can be up to 240 minutes long, but shorter ones often work better. Stick to 30fps and keep the file under 4GB.
Facebook carousel video ad size
Carousel ads let you show several videos or images in one ad. Viewers can swipe through them, which is perfect if you have multiple products to highlight.
Use a 1:1 aspect ratio with a minimum resolution of 1080×1080. Each video can be up to 240 minutes long, but again, shorter is usually better. Use 30fps and a max file size of 4GB.
Facebook collection ad video size
Collection ads start with a cover video or image, then show several products from your catalog below. They’re great for e-commerce.
These also use a 1:1 ratio with 1080×1080 resolution. Video length can be from 1 second to 240 minutes. Use 30fps and keep files under 4GB.
Facebook instant experience ad size
Instant Experience ads are full-screen and load super fast on mobile. They can include videos, images, and even carousels for a really engaging ad.
The minimum width is 720 pixels with a frame rate of 30fps. Videos should be up to 2 minutes long, and the file size must be under 4GB.
Facebook slideshow video ad size
Slideshow ads are made from a series of images or very short video clips. They’re lightweight and work well even on slow internet.
Use a resolution of 1080×1080 with a 16:9 or 1:1 aspect ratio. The recommended length is around 15 seconds.
Facebook stories ad size
Story ads play between users’ personal Stories. To feel natural, they should match the same format.
Use a 9:16 aspect ratio with 1080×1080 resolution. The video should be between 1 second and 2 minutes long, with a frame rate of 30fps.
Facebook marketplace video size
The Marketplace is where people go to discover and shop for products. Video ads here can be very effective.
Use a resolution of at least 1080×1080 with an aspect ratio between 16:9 and 9:16. Videos can be up to 241 minutes long, but shorter videos tend to perform better.
Best video editing tool for Facebook videos: CapCut desktop
Once you know the right fb post video size and ratio, you need a tool that makes it easy to create and edit videos. CapCut desktop video editor is a free and powerful option that’s perfect for making videos that are ready for Facebook.
It supports all the key facebook video aspect ratios, offers tons of editing features, and lets you export high-quality videos without a watermark. Whether you’re making a post, reel, story, or ad, CapCut helps you get everything just right.
Key features
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Multiple aspect ratios
CapCut supports 16:9, 1:1, 4:5, and 9:16—so you can optimize videos for any Facebook format. -
Big library of assets
You get access to transitions, filters, stickers, and music—all available right inside the app. -
Advanced editing tools
Features like keyframing, speed control, and background removal let you create pro-level videos. -
AI tools
Auto-captions, text-to-speech, and other AI features make editing faster and easier.
CapCut — Your all-in-one video & photo editing powerhouse! Experience AI auto-editing, realistic effects, a huge template library, and AI audio transformation. Easily create professional masterpieces and social media viral hits. Available on Desktop, Web, and Mobile App.
How to create Facebook videos with CapCut desktop video editor
Creating a video with the right facebook video aspect ratio is simple with CapCut. Here’s how:
- Import your video
Open CapCut, click Import, and choose your video file. Then drag it to the timeline to start editing.
- Edit your video
Add music, text, effects, and transitions. You can also adjust the resolution and aspect ratio to match Facebook’s requirements.
- Export and share
When you’re done, click Export. Choose high-quality settings, then save the video to your computer. You’re now ready to upload it to Facebook.
CapCut — Your all-in-one video & photo editing powerhouse! Experience AI auto-editing, realistic effects, a huge template library, and AI audio transformation. Easily create professional masterpieces and social media viral hits. Available on Desktop, Web, and Mobile App.
Tips for creating engaging Facebook videos
Knowing the technical details is important, but you also want to make videos that people actually enjoy watching. Here are a few tips:
- Always include a call-to-action (CTA). Ask people to like, share, comment, or visit your website.
- Use bright, clear visuals in the first few seconds to grab attention.
- Add music that matches the mood of your video.
- Optimize for mobile—most people watch Facebook on their phones.
- Write clear captions and descriptions so viewers know what your video is about.
Conclusion
Using the right Facebook video size and ratio makes a huge difference in how your content is received. Whether it’s a regular post, a Story, a Reel, or an ad, following Facebook’s guidelines helps your videos look professional and engaging.
With a tool like CapCut desktop video editor, you can easily create and edit videos in all the right sizes—without any cost or watermarks. So why not give it a try?
FAQs
What is the correct video size on Facebook?
The recommended size is 1280 x 720 pixels. For landscape, use 16:9 aspect ratio; for portrait, use 9:16.
What is the maximum Facebook video size in MB?
Facebook allows videos up to 10GB. Larger files may take longer to upload.
What is the Facebook video size limit for a post?
Videos can be up to 240 minutes long and 4GB in size. The resolution should be 1080p or lower.
What is the Facebook video of 4:5 aspect ratio in pixels?
A 4:5 video should be 1080 x 1350 pixels for best results.
Some images used in this article are sourced from CapCut.
